I'm a bit of a 'glass half empty' kind of girl, so when I see huge corporations suddenly caring about how 'real' women feel, I always wonder what the motive is. This time I'm putting my cynicism aside and delving into Unilever's quest to shape up womens views of themselves.
The Dove 'Campaign For Real Beauty' has been around for a while now, and they have set up a fund which assists the Butterfly Foundation - an organisation dedicated to supporting men and women of all ages who are fighting an eating disorder. It's cause close to my heart.
It's a bit frightening seeing how an already beautiful model is transformed into the 'ideal' looking woman for a billboard.
Would you be more or less inclined to buy products that didn't have airbrushed models or has it reached a point where there is no looking back?